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| DomainguideBook.com - Lee Hodgson is a domain consultant at http://DomainGuideBook.com, a site dedicated to helping businesses choose the right domain names for their websites. | |
Sponsor-Link | Lee Hodgson is a domain consultant at http://DomainGuideBook.com | |
| A to Z of Domain Name Selection | |
I | I is for Identity | |
| Your domain name is your identity in the new digital economy. Be very careful to pick the right domain names for you business before you go online. Being forced to find a new identity after launch is a very time-consuming and costly business. | ||
J | J is for Just A Minute | |
| We sometimes get contacted by parties who say things like “Just a minute, we've been trading successfully for the last year under the name 4MikesWindows.net. What you're doing is a scam.” | ||
| The truth is that a poor choice of name will always reduce the number of visitors (and hence customers) to your website. Sure, you can still run a successful online business with a lousy name, but your business will always do better with a good name. And what happens when a competitor comes along with a much better name? | ||
H | H is for Hosting | |
| Having a domain name without web space is like having an address without a home. This is what hosting is all about, where your name is parked at a server computer on the Internet, so that other Internet users can access your website. | ||
K | K is for KISS | |
| "Keep it Simple, Stupid". Use easy to spell words. Use easy to pronounce words. Limit names to two words if possible, three words as an absolute maximum. Remember that the idea is to create domain names that people can easily remember, and just as easily type into their browser. | ||
L | L is for Length | |
| Domain names can now be up to sixty seven characters in length, but we would never advise you to register a name anywhere near that. The golden rule of selecting a good name is short is sweet. Would you like to type a sixty seven character domain string into a browser? No, and neither does anybody else. | ||
M | M is for Multiple Spellings | |
| Some popular English language words are spelt differently around the English-speaking world. For instance, Jewelry (US) Vs Jewellery (UK). If you have an international business, make sure you register all of the different spellings. | ||
N | N is for Now! | |
| Register your preferred names now! Otherwise someone else will. | ||
O | O is for Offline | |
| Don't forget that your primary domain name will be used extensively offline as well as online. It will appear on your company letterhead, business cards, advertisements in newspapers, magazines, radio and TV. Your goal should be to familiarize all your existing customers with your domain, and plant the name in the minds of new customers. Now are you getting the idea about how important domain names really are? | ||
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Tuesday, July 23, 2002 02:52:11 PM | ||
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